When Google and YouTube teamed up they made videos essential to managing a successful SEO program. A Forrester Research study found that videos are 53 times more likely to appear on the first page of search results as opposed to text-only pages. If you feature relevant video on your website you’re extremely likely to be one of the first sites a client or customer clicks on. The video, in turn, will keep those visitors on your site for a longer period of time, giving you more time to establish a relationship and sell your products.
There is an adage that a picture is worth a thousand words. This decades-old saying is as true today as it was in years past. In fact, as it relates to browsing the Internet, pictures -- or online videos -- are becoming a necessity, rather than a luxury. The reason is that a 60-second to 3-minute corporate video can visually communicate your company's message with more clarity than dozens of words could possibly convey.
Have you ever wondered how to best utilize videos on your website or why you should do so? Professional video production attracts customers. Videos keep viewers on your page longer. Being able to see a product or service demonstrated or described helps people who view your web page to become buyers and not just browsers.
A few of the many types of videos you can select to boost business and create customer interest are described below.
A recent study conducted by ComScore has revealed that fifty percent of the United States is exposed to advertisements via online video---some of the biggest providers being Hulu and YouTube. This happens to be only one of the several bonuses businesses can see when using marketing video production for their business strategy.
Greenworks Video, a Denver-based video production company, provides the means of audio visual communication that allows businesses to flexibly communicate with various audiences. Using video materials ranging from DVD to streaming and high definition, you can reach almost anyone at any time. Videos are made for companies, corporations, organizations and more, as a means to communicate their mottos, ideologies and even corporate ideas, strategies and other related business to a target audience.
The Greenworks crew and I are exhausted, but we all have a proud sense of accomplishment after last night’s live streaming shoot of Summer Toast 2011, a professional marketing and business networking event, at Brooklyn’s at the Pepsi Center. Greenworks Video sponsored the event with our time, expertise and equipment and provided a live broadcast of the event to people who couldn’t attend (like the poor souls who were still at work!)
We had the pleasure of going down to Scottish Home Improvementsdown in Centennial, CO this past Friday to do a live web broadcast for 850 KOA News Radio to announce a winner of KOA’s “The Ultimate Man Cave” contest. About 75 of the contest’s finalists were treated to a free BBQ lunch before the prize winners were announced. The grand-prize winner of the contest was awarded the $35,000 home makeover.
The July participants for our monthly 'Lights, Camera, Vote for a Cause!' contest were Educate!, an organization that empowers Ugandan youth through education and leadership programs, Denver’s Road Home, which has implemented a 10 year plan to end homelessness in Denver by 2015, and EarthLinks, a Colorado based nonprofit that connects homeless and low-income adults with work programs that provide them with the skills to sustain themselves and the planet.