Sales and Marketing Video

Website video increases customer conversion rates

The obvious reason to have a website, and as most would agree, its ultimate goal, is to help your company sell a product, service, a belief, or in some cases, an idea. Video is by far the most effective means to convert a visitor who is just looking around into a buyer who makes a decision right there while on your site. Study after study has shown that well-produced video will engage visitors on a deeper, more emotional level than text or still images alone, and is more than 3 or 4 times as likely to lead to what you, your company or organization would consider a positive step---making a purchase, scheduling an appointment, signing a petition, etc.

Sales videos come in many shapes, sizes and forms.

You’ve heard the phrase, “he’s been around the block a few times” meaning the person being described has a good deal of experience in what he’s doing. The principals at Greenworks have certainly been around the sales video block, having produced videos for clients like General Electric, IBM, Quiznos, Samsonite, Lexmark, Carerra, and dozens of others. Sometimes a direct feature/benefit approach works best, or you might rely heavily on customer testimonials, while other products might demand a technical approach with animation that simplifies a complex explanation. We know that your company is unique, with a unique story to tell, and we’re experts at working with you (or your agency) to find the best way to use video to sell and market your offerings.

Contact us today.